10 Tips to Improve Your Copywriting Right Now

10 Tips to Improve Your Copywriting Right Now
By Ruth Clare

It is easy to figure out what you want to say. Whats difficult is taking the time to understand what your customers want and need to hear in order for them to act. By trying a few of these simple copywriting suggestions your marketing materials will become more compelling and convincing... and that means better results for you!

1. Pretend you are sitting down having coffee with one person from your target market and write the way you would chat to them.

2. Start analysing all the marketing material that comes your way. What works? What doesnt? Can you see any common threads in the successful pieces? Keep those pieces and make sure your work is in the same ballpark as theirs.

3. Write so a five-year-old can understand what you are saying

4. Give what you say credibility through case studies, statistics, testimonials, research findings, endorsements, credentials or money-back guarantees

5. Ask yourself, What are your customers really buying? e.g. peace of mind

6. Once you have done a first draft, sleep on it before starting to edit

7. Do the so what test. If at any point in your copy your reader asks, so what? that part needs to be more personal, more specific and give more reasons why

8. Overcome all imagined objections by writing them down and responding to them in your copy e.g.Cant afford it = payment plan

9. If you are having trouble getting to the benefit, describe a feature and then write, what this means to you is

10. You can produce good copy if you work hard enough.

To find out more about how good copywriting can connect you with your customers just visit http://www.monodesign.com.au

Ruth Clare is a professional copywriter with a passion for putting the customer first. She runs a graphic design business, Mono Design, with her husband in Melbourne, Australia http://www.monodesign.com.au

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Writing Style: Are You A Real Writer?

Writing Style: Are You A Real Writer?
By Deanna Mascle

I hear it all the time from my students and at the seminars and workshops I lead. The writers that I work with are excited to work with a eal writer. Most people define a eal writer as one who is published. Therefore I, with three published novels and innumerable newspaper and magazine articles under my belt, certainly qualify.

However, the longer I am involved in the business of professional writing and the teaching of writing the more I question that definition. For me, being a eal writer is much more about a state of mind rather than a state of being. I believe very strongly that you need to become a real writer before you can become a published writer for I know that while most (if not all) published writers are real writers that the reverse is not necessarily true. I have known many real writers who have not yet been published but I believe they will be some day -- if they just stick with it.

Real writers are made. No one is born to be a writer although many real writers are born with a drive or need to be a writer and this is certainly a help during the difficult times and challenges that all real writers face. A real writer requires five essential tools.

The first, and most important, is a unique writing process. In order to write well and effectively not to mention to grow as a writer, you must develop a writing process. A nonexistent, or inefficient, writing process can greatly hinder your ability to write but a writing process tailored to your unique strengths and weaknesses can make your writing stronger and easier.

The second element goes along with the development of your writing process. This is learning your strengths and weaknesses as a writer. What is the most difficult part of writing for you? What is the easiest? The more you know about your own writing then the better equipped you are to take advantage of the areas where you are strongest and to work on the areas where you are weakest.

Another essential element to becoming a real writer is criticism. Writers need to develop the skills necessary to be critical of their own work and to edit effectively. Most real writers also have a support network in place, such as a critique group or critical reader, to assist with this process.

Real writers also need to be readers. Writers must read a variety of authors and types of writing in order to learn more about the language, its structure, and its varied uses. Reading provides inspiration in terms of ideas but also language use and vocabulary. Real writers love language and words and cannot get enough of either. Real writers are readers.

The final essential ingredient for a real writer is a strong work ethic. Real writers practice their craft on a regular basis (usually daily). Some writers only write a few hours a day while others spend many hours writing. The length of time is not as important as a regular writing schedule that is only altered for major holidays or life-threatening illness. Even if you can only carve out an hour a day that is enough time to write a novel if that is your goal. The important part is making your writing a priority and giving your writing muscles a regular workout.

If you want to be a real writer then you must work on these five essential tools of the writing trade: individual writing process, knowledge of strengths and weaknesses, criticism, reading, and work ethic. Once you have mastered these five tools of the trade then you are on the way to becoming a real writer.

Deanna Mascle shares more Writers Resources in her Writing Journal and at http://word-craft.info

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10 Things To Remember When Writing Articles To Market Your Website

10 Things To Remember When Writing Articles To Market Your Website
By Sharon Jacobsen

Whatever you're selling, writing articles to distribute freely amongst webmasters is one of the best ways of getting yourself and your service known.

Although I know nothing much about cheese, for example, I'm sure there are all sorts of ways an article could be angled. Cheese comparisons, the way various cheeses are made, where they originate from, recipes for cheese based meals are all ideas that immediately spring to mind. Some subjects will be easier to find angles for, others more difficult, but everything can be written about.

Well written articles give the reader a good impression of your business. I know I'd be much happier buying cheese from somebody I knew had the ability to make educated recommendations than somebody who knew nothing. Convince the reader that you're educated in your subject. That way, when they have to choose between buying from you or your competitor, your name will be the first to spring to mind.

But what constitutes a good article? Let's see.

* The Number One Rule - DO NOT PLAGIARISE

While it's ok to use other material as a source of research, it is not ok to take somebody else's work and simply re-writing it. Not only is it not ok, it's illegal and, if caught, you can be prosecuted.

Don't imagine that because the Net is huge, you won't be caught. Writers have software that can help them locate their material and if they find anything that's too similar to their own work, they may become suspicious. And quite rightly so, too.

* Use Your Introduction

The average web visitor will spend 7 seconds looking for the information they want. If they don't find it, they'll hit the back button.

Make your article leap out and grab them. Have those first sentences pull them in and make the rest of the article scannable. A quick glance down the page should tell them whether the information they want is likely to be there.

Use sub-headings and bullet lists. Keep paragraphs short and use bold text to make important information stand out.

* Strike The Right Balance

It isn't always easy to know exactly how much to write but in general, try not to be too wordy whilst giving the reader the necessary information along with a smattering of your personality.

A list of dull fact probably won't be read but neither will an article that drones on about the history of Amsterdam when the reader really wants to know about Edam cheese!

* Write Articles, Not Adverts

People want information. Anything that looks remotely like an advert will make them suspicious. Think of your own reactions. Do you trust advertisers to tell you the truth about their products? I certainly don't!

Keep your article informative, perhaps humorous, and interesting. If you must mention your company, do it either in the opening paragraph or wait until the concluding paragraph where you might write something like After 8 years in the cheese making industry, I know only too well just how important the rich, oaken taste is to the truth connoisseur... This lets the reader know that you really know your cheese and leads them to look for more information, in your author bio, about your business.

Subtlety is the key!

* Keep It Simple!

When you're an expert on your subject it's very easy to use jargon that others won't necessarily understand. Even if they do, they'd still be happier if you'd used an everyday word that they're comfortable with.

New writers often make the mistake of believing that big words will impress the reader. Who said readers want to be impressed by your vocabulary? It's your knowledge they're interested in, and the simpler your language, the easier it is for them to identify the facts and educate themselves.

When you have a choice, go with the simple word.

One word of warning, though. Don't be repetitive. If you find yourself using the same little word over and over, then you need to start looking for alternatives which may mean using some of those fancy words I've just said you should drop.

Nothing's ever cast in stone!

* Proofread and Edit Your Work

If your article isn't properly written, don't bother to distribute it. Nobody will take you seriously if you can't spell or use your apostrophes properly.

While the spell check facility of your word processor is useful, you can't depend on entirely on it. Can eye have too deserts next weak, please? would slip through the checker because the individual words are correctly spelled. That doesn't make them right, though, does it?

If your spelling and grammar's a little rusty, use the web's resources to help polish your skills. My personal recommendations are:

Dictionary.com - http://www.dictionary.comGuide To Grammar & Writing - http://cctc.commnet.edu/grammar/

When you've finished writing, go through your work with a fine toothed comb and find every mistake. Then go through it again. Try to keep the writing tight by getting rid of any unnecessary padding.

Proofreading and editing are just as important and the actual writing and can often take just as long.

* Make Use of Your Resource Box

Free articles are used on the understanding that the author's resource box is to remain intact. This is a short informative piece at the end of the article that tells the reader more about the author. Look at the bottom of this article for an example. These are sometimes called author bios.

Your resource box is where you advertise your service. Something like:

Camen Bert has 7 years experience in the cheese making industry and has her own home-made for sale at www.somecheesedomain.com. Visit her store buy speciality cheeses as well as find lots more cheese related information.

Hopefully, if the reader wants to know more, he'll follow the link to read further articles (some of which you'll have used exclusively on your site) and while he's there he'll have a wander around the shop. If he sees what he likes, BINGO! A new customer!

* Be Patient

It takes time to build up a reputation as an expert but if you syndicate your articles to enough websites, people will eventually start to recognise your name and even think of it (or your company name) whenever they think cheese.

Obviously, cheese has been used as an example in this article - the product could just as easily have been car tyres, wedding dresses or fishing rods. The product isn't important - how you market it is!

Sharon Jacobsen is a freelance writer living in South Cheshire, England. She's been writing for as long as she can remember and is happy to help others learn from her own experience. To contact Sharon, or learn more about her work, please visit http://www.sharon-jacobsen.co.uk

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